Your #1 priority if you want to actually get customers from your website.

SEO is an often neglected cornerstone to success. Without proper on-page and off-page search engine optimization, you’ll find your website floating around on page two.

If you want to rank in the top three for the big keywords in your area, you need SEO. It’s really as simple as that – if we hadn’t performed SEO on, you would have never came to this website in the first place. SEO involves hours upon hours of work and years of expertise, which I’m going to assume you don’t have. Think of it ROI (return on investment) wise – let’s say you’re a dentist in San Francisco. The terms “San Francisco dentist,” “dentist San Francisco,” and “dentist in San Francisco” have more than 2000 searches per month on Google. Now, if we were to attempt to rank you for these keywords, we’d probably rank for a lot of similar keywords like “dentist San Francisco CA” and “San Francisco dental.” After some calculations, we’d say there are about 5,000 searches per month on search engines from people looking for dentists in San Francisco.

Now, let’s say we were to rank you in the top three for the top dental terms. In general, the number one spot gets about 30% of the clicks from searchers. Now, we can never guarantee number one rankings, so let’s just say you’re ranked number two. The number two spot gets about 10% of total searches, which would mean you’re getting 500 visitors per month to your website. Even if only one tenth of them actually convert into paying clients, that’s 50 new clients per month. How much is that worth to you per month? $5,000? $10,000? $25,000? $50,000? Whatever that number is, you’re getting a great ROI.

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