Sometimes we get clients who only want web design and no SEO. We abide by their wishes, but at the same time we know they’re making a huge mistake. You may think you’re saving money by doing search engine optimization yourself, but after a closer look, you may be surprised to learn you’re actually costing your business more money.
When performing an SEO campaign, there are several main points to focus on:
- Selecting the right keywords to target (one of the most important aspects of any SEO campaign)
- Ranking for those keywords
- Ranking for the long term, instead of just holding a top spot for a few weeks
- Avoiding Google penalties (if you don’t know what you’re doing, you may end up having your website knocked from the SERPs (search engine ranking pages)
- Managing your time correctly
Whenever I see a small business owner take a go at SEO themselves, I usually see one of the following results:
- After months of hard work, dedication, and hundreds of hours learning the ropes, they begin to rank for their desired search terms
- They don’t do things in a natural, Google-approved way, and get penalized
- They don’t really do much and end up just sort of sitting there on page two
In the best case scenario, you become an SEO expert and rank your website. But is it really worth it? Unless you want to start doing SEO for a living, you’d be much better off spending that time furthering your business in ways only you can do. Rather than spend a long time trying to figure things out (and most likely failing multiple times), just hand things over to people who already know what they’re doing.