PPC (pay-per-click) and other forms of paid advertising are all the rage these days. The question is, can you get by without it? Is a solid SEO plan and a high conversion website enough, or do you have to go out and pay for traffic?
Well, no business needs to pay for traffic. However, in many cases, it’s a pretty good idea. SEO isn’t instant – a proper SEO plan will take a couple months to boost your website to the top on all but the easiest keywords. While you’re waiting for this organic traffic, you’ll be left pretty dry if you decide to forgo all paid advertising.
Look on the TV – everyone and their uncle uses advertising. The truth is, if you want your business to succeed, it’s crucial to spend money to gain more customers. Even once you attain solid rankings in the SERPs (search engine ranking pages), having a paid banner at the top of the search results can and will lead to way more targeted traffic.
To answer your question to the point, yes, you are missing out on potential business if you don’t utilize advertising. It’s not 100% necessary, but if you have any sort of budget, it’s definitely a good idea.
We offer some great options for paid advertising, with our PPC management service. We urge you to inquire about this, along with your SEO plan.